Who it is for

For everyone who sends customers promotions, news or reminders and does it in a separate tool today. The Marketing module is meant for all MetaKocka users, not only Order Management. What we are preparing is described in the module preview.

Programme

We plan to show:

• Contacts. Customers you already have in MetaKocka, and importing new contacts. Each contact has details such as name, address and country that you can use in the message text.
• Recipients by purchases. For example customers who bought in a chosen period or have not bought anything since, who bought an item from a certain category, or who spent more than a chosen amount in total.
• Campaign. Sender, recipients, text and sending time. Before sending you see a preview of the message and what the campaign will cost. You write the email in the editor or paste your own HTML.
• Email, SMS and Viber. Email and SMS messages include an unsubscribe link.
• Ready-made campaigns. A seasonal sale, winning back customers who have not bought for a long time, and clearing stock. Recipients and text are already filled in, and you adjust them.

We also cover what we are working on:

• Choosing recipients by stock and returns, for example customers of items that have been in stock longer than a chosen number of days or are close to their expiry date, and customers who returned an order.
• Opens and clicks for each campaign.

There is time for questions at the end.